Google Search Ranking Factors

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Google search ranking factors study released by Searchmetrics, it measured the top 20 search results for 10,000 keywords on key takeaways from the study.

  • The URLs with the highest content relevance are those on positions 3 to 6.
  • Desktop content is around a third longer than mobile content.
  • In 2016, just 53 % of the top 20 URLs included the keyword in their title.
  • The Time on Site for the top 10 URLs is 3 minutes and 10 seconds.
  • The average Bounce Rate for URLs on the first page of search results is 46 percent.
  • The pages occupying positions 1 through 3 have an average Click-Through Rate of 36 percent.
  • Almost half of web pages in the top 10 now use of HTTPS encryption.
  • 86 percent of the top 10 domains now use the .com TLD.
  • Pages ranking for mobile are around a third smaller in terms of file…

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